Today’s Ask An SEO concern comes from Kayle from Cape Town, who asks:
Google shows 314 of my web sites pages are indexed, however Ahrefs only shows 260 internal pages and Semrush just reveals 220. What does this imply? How can I precisely cross-check whether all my pages are indexed?
Whoever stated “numbers don’t lie” never worked with a modern-day analytics program– or, any program that tries to imitate what Google is doing. Those programs lie all the time.
However the lies aren’t dubious.
None of the tools we use are attempting to fool us into believing we have different outcomes than we do.
Understanding how a tool works, what it is determining, and how to best read those measurements is an important ability for any digital marketer.
So, how do you understand the distinctions in between diverse results in different tools?
Look At The Tool’s Source
The primary step in understanding how to comprehend arise from several tools is to comprehend the tool you are using.
Where does that tool pull its information?
How does it pull data?
Is the information going to be accurate or more of a trend gauge?
For instance, new SEO pros are frequently stunned by the disparities when taking a look at Semrush’s traffic approximates vs. numbers in Google Analytics.
However if you understand how each tool gets its information, its appropriate use becomes self-apparent.
Semrush’s traffic analysis is based on the number of keywords a site ranks for and a price quote of how much traffic each keyword will bring.
This is hugely unreliable when looking to compare absolute data for websites.
If you are looking for traffic trends over time, Semrush is among the best tools out there for competitive analysis.
But I would never use it to determine the traffic on a site where we have access to Google Analytics, because Google Analytics measures the real visitors to a site.
Semrush price quotes traffic; Google Analytics measures traffic.
Ahrefs Vs. Semrush Vs. Google Search Console
Let’s get to the concern at hand.
If I am attempting to comprehend the number of indexed pages for a website I control, I’m just going to count on information from Google Browse Console. Why?
Google Search Console (GSC) is the only tool of the 3 in concern that determines the number of pages are indexed vs. estimates the variety of indexed pages.
Is Google Browse Console constantly entirely remedy? No.
However in nearly every case, GSC will give a more accurate representation of the number of pages are in fact indexed.
Both Semrush and Ahrefs use the option to link your GSC information to your account.
This makes the data from those tools more precise on your site.
This does not imply that the numbers of rivals’ websites– or sites where you do not control the Google Search Console– are going to have more precise results in Ahrefs or Semrush.
But if you need competitive analysis, Ahrefs and Semrush are the best method to compare apples to apples.
As far are “cross-checking whether all your pages are indexed,” I don’t think that’s required.
Google is the location you want all of your pages indexed.
Google Search Console was made for that function.
It’s the only source of initial data you have when it concerns Google’s index, since search operators don’t return accurate results and have not for a long time.
It is necessary for digital online marketers to comprehend what a tool does, where its information originates from, and the best method to use it.
So far, I have not seen an AI that is an alternative to an eager marketing mind equipped with the understanding of how the environment works.
So prior to you run an analysis, comprehend the tool and what it is best utilized for.
You’ll be a better digital online marketer if you comprehend what you are determining, how, and why.
Featured Image: Dikushin Dmitry/Best SMM Panel