LinkedIn’s New Focused Inbox Surfaces More Appropriate Messages

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LinkedIn is upgrading its messaging experience with a new ‘Focused Inbox,’ which aims to reduce spam and surface area more relevant messages.

The next time you login to LinkedIn and open your inbox you’ll see a notification inviting you to “Try Focused Inbox.”

Credit: LinkedIn

Clicking on the button revealed above will instantly filter your messages into 2 tabs.

Focused Inbox uses AI to recognize crucial messages, which it filters into the ‘Focused’ tab while the remainder are sent out to the ‘Other’ tab.

Considering there’s an AI component included it might take time for LinkedIn to learn your inbox choices.

You’ll have the alternative to move messages between tabs, or revert back to the traditional messaging experience if you do not delight in the Focused Inbox.

LinkedIn is making this modification in uptick in direct messaging, which the company says is up 20% compared to last year.

In an email, a LinkedIn representative states:

“This function is the most recent in a series of enhancements we have actually made to help members have more efficient discussions and connect to chances through LinkedIn messaging. With discussions up nearly 20 percent since last year, we’re seeing more specialists on LinkedIn are turning to messaging to connect and engage with each other.”

LinkedIn’s Focused Inbox is now offered worldwide to all users.

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