Is IP Address A Google Ranking Factor?

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Does the IP address of your site’s server impact your rankings in search results? According to some sources around the web, your IP address is a ranking signal utilized by Google.

But does your IP address have the possible to assist or hurt your rankings in search? Continue reading to find out whether IP addresses are a Google ranking factor.

The Claim: IP Address As A Ranking Aspect

Articles on the internet from credible marketing sites declare that Google has more than 200 “understood” ranking factors.

These lists often include declarations about flagged IP addresses impacting rankings or higher-value links because they are from different C-class IP addresses.

Screenshot from HubSpot.com, June 2022 Thankfully, these lists stimulated numerous discussions with Google staff members about the validity of IP addresses as ranking factors in Google’s algorithm.

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The Proof Against IP Address As A Ranking Aspect

In 2010, Matt Cutts, former head of Google’s webspam group, was asked if the ranking of a client’s site would be affected by spammy sites on the same server.

His reaction:

“On the list of things that I fret about, that would not be near the top. So I understand, and Google comprehends that shared web hosting occurs. You can’t actually manage who else is on that IP address or class c subnet.”

Ultimately, Google chose if they did something about it on an IP address or Class C subnet, the spammers would just transfer to another IP address. Therefore, it wouldn’t be the most effective way to take on the problem.

Cutts did keep in mind a particular exception, where an IP address had 26,000 spam websites and one non-spammy website that welcomed more analysis however restated that this was an exceptional outlier.

In 2011, a tweet from Kaspar Szymanski, another previous member of Google’s webspam team, kept in mind that Google has the right to act when totally free hosts have actually been massively spammed.

In 2016, throughout a Google Web Designer Central Office Hours, John Mueller, Browse Supporter at Google, was asked if having all of a group’s sites on the exact same c block of IP addresses was an issue.

He responded to:

“No, that’s perfectly fine. So that’s not something where you synthetically need to buy IP address blocks to simply shuffle things around.

And especially if you are on a CDN, then maybe you’ll end up on an IP address block that’s utilized by other companies. Or if you’re on shared hosting, then these things happen. That’s not something you require to artificially move around.”

In March 2018, Mueller was asked if an IP change with a different geo-location would affect SEO. He responded:

“If you transfer to a server in a different place? Generally not. We get enough geotargeting details otherwise, e.g., from the TLD & geotargeting settings in Browse Console.”

A couple of months later on, Mueller replied to a tweet asking if Google still counted bad areas as a ranking signal and if a dedicated IP was essential.

“Shared IP addresses are great for search! Great deals of hosting/ CDN environments utilize them.”

In October 2018, Mueller was asked if the IP address place mattered for a website’s rankings. His response was simply, “Nope.”

A couple of tweets later, within the exact same Buy Twitter Verification thread, another user commented that IP addresses mattered concerning backlinks. Mueller again reacted with a basic “Nope.”

In June 2019, Mueller got a question about Google Search Console revealing a site’s IP address rather of a domain name. His answer:

“Typically, getting your IP addresses indexed is a bad concept. IP addresses are typically temporary.”

He recommended that the user ensure the IP address reroutes to their domain.

A few months later, when asked if links from IP addresses were bad, Mueller tweeted:

“Links from IP addresses are definitely great. Most of the time, it indicates the server wasn’t set up well (we canonicalized to the IP address rather than the hostname, easy to repair with redirects & rel=canonical), however that’s just a technical detail. It doesn’t suggest they’re bad.”

In early 2020, when inquired about getting links from different IP addresses, Mueller said that the bad part was the user was making the backlinks themselves– not the IP addresses.

Then, in June, Mueller was asked what takes place if a website on an IP address bought links. Would there be an IP-level action taken?

“Shared hosting & CDNs on a single IP is actually typical. Having some bad sites on an IP does not make whatever on that IP bad.”

In September, throughout a discussion about bad communities impacting search rankings, Mueller specified:

“I’m not knowledgeable about any ranking algorithm that would take IPs like that into account. Take a look at Blog writer. There are great sites that do well (overlooking on-page restrictions, and so on), and there are dreadful websites hosted there. It’s all the exact same facilities, the very same IP addresses.”

In November, Gary Illyes, Chief of Sunlight and Joy at Google, shared a fun truth.

“Fun reality: altering a website’s underlaying infrastructure like servers, IPs, you name it, can change how quick and often Googlebot crawls from said site. That’s since it actually discovers that something altered, which triggers it to relearn how quick and typically it can crawl.”

While it’s interesting information, it appears to effect crawling and not ranking. Crawling is, naturally, needed to rank, but crawling is not a ranking factor.

In 2021, a Buy Twitter Verification user asked if IP canonicalization might positively affect SEO. Meuller replied:

“Unless folks are connecting to your site’s IP address (which would be unanticipated), this would not have any result on SEO.”

Later in December, when asked if an IP address instead of a hostname looks uncommon when Google evaluates a link’s quality, Meuller specified, “Ip addresses are fine. The web has tons of them.”

If you’re worried about your IP address or hosting company, the agreement seems to be: Do not stress.

Get More Google Ranking Factor Insights.

Our Decision: IP Address Is Not A Ranking Factor Any Longer

Perhaps in the past, Google explore IP-level actions against spammy websites. However it must have found this ineffective due to the fact that we are not seeing any verification from Google representatives that IP addresses, shared hosting, and bad communities belong of the algorithm.

Therefore, we can conclude in the meantime that IP addresses are not a ranking element.

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