Greatest Challenges Dealing With SEO In 2023 [Survey Results]

Posted by

When you’re preparing your strategy for next year, it’s crucial to prepare for possible upsets and obstacles ahead.

This year, SEO specialists overcame obstacles posed by a lack of resources, concerns with technique, and the capability to scale processes.

Expecting 2023 and beyond, our State of SEO report finds practitioners expect machine learning and AI, Google updates, and the deprecation of third-party cookies to lead the way as the best shifts in SEO.

In this post, we’ll summarize crucial information points from our report, emphasize 3 major challenges in particular, and look at pertinent SEO patterns that can help in your method development.

Lastly, we’ll talk about the implications developments in artificial intelligence and AI has on search marketing. Will this new search innovation posture an obstacle for you and your business? Continue reading to discover what our experts state.

All of the insights here are driven by our first-party study data in the yearly State Of SEO Report.

Summary Of Report Findings

When asked what were the most significant SEO obstacles over the last 12 months, participants stated:

  1. Lack of resources (14.9%).
  2. Technique issues (12.3%).
  3. Scaling procedures (11.9%).
  4. Pandemic-related concerns (11.2%).
  5. Positioning with other departments (10.7%).

Budget cuts fell from the primary difficulty SEO specialists faced in 2021 to number six this year.

However, the reality that absence of resources and scaling procedures were top difficulties in 2022 recommends that 2021’s budget cuts had a lasting effect.

Expecting possible dangers in 2023, we asked participants to choose up to three “biggest shifts” and market modifications in SEO. Here are their top responses:

  • Machine learning and AI (18.7%).
  • Google updates (18.0%).
  • Third-party cookie deprecation (13.9%).
  • Google zero-click pages (12.9%).
  • Competition for skill (11.5%).

Elements SEO experts are enjoying as emerging aspects are:

  • Machine learning and AI (11.3%).
  • Core Web Vitals (10.8%).
  • EAT & trusted sources (10.2%).
  • Mobile SEO (9.8%).
  • SERP functions (8.3%).

SEO Pros Frequently Work With Limited Resources

Absence of resources came in as the leading difficulty faced by SEOs in 2022.

There’s little doubt that the industry is feeling the impacts of budget cuts incurred in 2021, though another reason for the limited resources is that lots of SEOs aren’t dealing with big teams.

Over 40% of respondents report dealing with a team of 10 or fewer members, while roughly 5% stated they work on their own.

Adding brand-new staff member may prove difficult in the next year or more.

The State Of SEO Report goes into deeper detail about the obstacles dealing with SEO experts and what they’re fretted about next year.

Recent And Continuing Growth May Prove Challenging

Several of the SEO shifts forecasted for 2023 and beyond are potential impediments to growth.

Current and continuing growth might prove tough without the ability to scale as a team, and competitors for talent is anticipated to be a significant cause for issue over the next 2 years.

Deprecation of third-party cookies makes it tough for SEO pros and online marketers to sustain recent growth, as they’ll be anticipated to deliver the exact same or much better results with fewer information.

Technique Is An Issue For Numerous SEO Pros

SEOs noted strategy problems as one of their greatest difficulties over the last 12 months.

Strategy problems may suggest that SEO experts are having a hard time to show their ROI (roi).

While over half of SEO specialists (58.0%) we surveyed reported an increase in the ROI for their work, lots of struggled to show ROI, and 29% of SEO experts reported sensation ambivalent about their ROI.

In our chapter on Winning Methods And Determining SEO Success, we discuss how ROI issues are typically the outcome of a detach between a brand name’s target objectives and the information being tracked.

SEO Pros Expect Machine Learning And AI To Have A Huge Impact

Topping the list of biggest shifts over the next two years, as prepared for by SEO pros, is machine learning and AI.

Furthermore, machine learning and AI were the top actions when SEO pros were asked to rank what they think will be the most essential emergent consider 2023.

To understand better why artificial intelligence and AI are at the top of everyone’s minds, we turned to our in-house professionals to get more context.

Shelley Walsh, the SEO content strategist at SEJ, does not see AI and machine learning being able to change human decision-making at any time quickly. Even more, she does not recommend relying too greatly on AI-powered tools for producing material:

“As a disruptor, I can’t yet see AI having the ability to change vital choices and options where there are several paths to take, and you need to choose based upon competence. The tool is only as great as the individual driving it. At the moment, there is a flood of tools powered by GPT-3.

These are terrific for low-end volume content, such as product descriptions, however they expand the divide and raise well-researched idea management quality material. As niches online become filled by AI-spun content, the quality will be the only method to stick out. Eventually, overuse will just have a harmful effect.”

To see all of the first-party survey information and find out more insights, download the State Of SEO Report.

Included Image: Paulo Bobita/Best SMM Panel