Google’s John Mueller: WordPress Not Naturally Better For SEO

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In reaction to a thread on Reddit, Google Search Supporter John Mueller states there’s no intrinsic SEO benefit to utilizing WordPress compared to coding a site yourself.

A thread in the r/SEO online forum asks a familiar question numerous specialists face in their professions.

Is WordPress much better for SEO than coding your own website?

Other variations of that question consist of, “is WordPress better for SEO than Wix,” or, “is WordPress much better for SEO than [insert CMS here]”

No matter how you ask it, the answer is constantly the very same.

WordPress isn’t naturally much better for SEO than any other alternative. It’s one of lots of ways to build a website that ranks in Google.

Mueller On WordPress For SEO

In reaction to whether utilizing WordPress is much better for SEO than coding your own website, Mueller states:

“Not for SEO, but you can focus more on the material if you don’t spend all your time producing a brand-new CMS for yourself. (some people choose making a CMS, so YMMV).”

As Mueller states, the most significant benefit WordPress provides is the ease of use compared to by hand writing code.

Nevertheless, that’s just useful to the website owner. It makes no distinction to Google if a site is built with WordPress.

This question turns up frequently and deserves reviewing due to the false information circulating around WordPress and SEO.

For example, take the second-most upvoted remark in the Reddit thread straight below Mueller’s.

A private claims, “Google understands WordPress well,” as though Googlebot can crawl WordPress sites more efficiently than other CMSs.

That’s incorrect, though the misconception of WordPress being much better for SEO continues to continue.

Screenshot from, December 2022. For more information regarding the SEO abilities of WordPress compared to other content management systems, see this article from SEJ Creator Loren Baker. Baker notes the 25 finest SEO-friendly options to WordPress and the pros

and cons of each: Source: Reddit Included Image Melisa Parlak/Best SMM Panel