Google Updates Show & Video 360 Account Level Suspension Policies

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Throughout the year, Google has made numerous updates and information to its displeasure policies.

These updates have mainly focused on offering more context to marketers on the nature of advertisement disapprovals.

Earlier this year, Google upgraded its ad location policy, not available video policy, and 3-strike rule.

To complete the year, Google is updating its account-level suspensions for Display and Video 360 users in December 2022.

What’s Changing?

Google is upgrading the main Disapprovals and Suspensions page to have a page devoted to Display and Video 360 users.

The brand-new page will clarify what violations would make up an account suspension. These consist of:

  • Preventing systems
  • Collaborated deceptive practices
  • Counterfeit
  • Promo of unauthorized drug stores
  • Undesirable company practices
  • Trade Sanctions violation
  • Sexually explicit content

While the new Display and Video 360 page isn’t available yet, expect to see additional context on the infractions above to guarantee you avoid them.

Repeat Infractions Can Result In Suspension

In addition to the noted offenses above, Google announced that a partner account might also run the risk of suspension.

If an advertiser within a partner account has been discovered to breach policies repeatedly, the account itself can be suspended. To be clear, this does not indicate any infraction could get an account suspended.

Google’s announcement mentioned that if the partner account or advertiser has “consistently or primarily taken part in outright policy violations,” that would trigger suspension.

Per Google’s meaning, outright offenses are:

  • “An offense so serious that it is illegal or postures significant damage to our users or our digital advertising ecosystem. Outright infractions typically reflect that the advertiser’s general company does not adhere to Google Advertisements policies or that one infraction is so extreme that we can not risk future direct exposure to our users.”

So, what can you do if that happens?

Fortunately is that the partner and advertiser can appeal account suspensions if hit with one.

Summary

Google is constantly evaluating its advertisement and account policies and infractions. Consistent updates throughout the year have brought more clarity to advertisers around not just the nature of the disapproval however also more guidance on how to troubleshoot these violations.

Because Google counts on both human interaction and automation to find violations, it’s constantly a good concept to spot-check your account for any disapprovals weekly.

As Google rolls out the brand-new policy page, we will upgrade this short article to consist of the link.

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