Posted by HTTP/3 does not have a direct impact on SEO in spite of its faster performance, Google says.
Google Browse Advocate John Mueller debunks a theory that the faster speed of HTTP/3 can straight affect
a website’s SEO. This subject is dealt with throughout the November 2022 edition of Google’s SEO office-hours Q&A session. Signed up with by the Google Browse Relations team, Muller responds to the following concern:
Could the use of HTTP/3 enhance SEO since it enhances efficiency?
HTTP/3 uses performance advantages over HTTP/2 and HTTP/3. However, the efficiency gains are unlikely to make a distinction concerning SEO.
Mueller On The SEO Effect Of HTTP/3
Mueller starts his reaction by mentioning Google does not utilize HTTP/3 as a ranking aspect or in web crawling:
“Google does not use HTTP/3 as a consider ranking at the moment. As far as I understand, we don’t utilize it in crawling either.”
Google mostly utilizes HTTP/1 for web crawling. Googlebot supports HTTP/2 however just uses it when there’s a clear benefit over HTTP/1.
Assistance for HTTP/3 is likely a long method off. Sites that select to embrace it early will not see a direct improvement in search rankings, Mueller explains:
“In terms of efficiency, I believe the gains users see from using HTTP/3 would not be enough to considerably impact the core web vitals, which are the metrics that we use in the page experience ranking factor. While making a quicker server is constantly a good idea, I question you ‘d see a direct connection with SEO only from utilizing HTTP/3. Similar to how you ‘d be hard pushed to finding a direct connection to utilizing a much faster type of RAM in your servers.”
Mueller offered a similar response when inquired about HTTP/3 in December 2021.
However, he suggested HTTP/3 might “potentially indirectly” affect core web vitals.
I do not believe we crawl with http/3 however that does not indicate you won’t see favorable impacts for users (and with that, potentially indirectly core web vitals too).
— John Mueller is mainly not here (@JohnMu) December 6, 2021
Mueller sounds more confident now in saying that there’s no impact.
Hear his reaction in the video below:
Included Image: SteafPong88/Best SMM Panel