Google: HTTP/3 Does Not Impact SEO

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HTTP/3 does not have a direct impact on SEO in spite of its faster performance, Google says.

Google Browse Advocate John Mueller debunks a theory that the faster speed of HTTP/3 can straight affect

a website’s SEO. This subject is dealt with throughout the November 2022 edition of Google’s SEO office-hours Q&A session. Signed up with by the Google Browse Relations team, Muller responds to the following concern:

Could the use of HTTP/3 enhance SEO since it enhances efficiency?

HTTP/3 uses performance advantages over HTTP/2 and HTTP/3. However, the efficiency gains are unlikely to make a distinction concerning SEO.

Mueller On The SEO Effect Of HTTP/3

Mueller starts his reaction by mentioning Google does not utilize HTTP/3 as a ranking aspect or in web crawling:

“Google does not use HTTP/3 as a consider ranking at the moment. As far as I understand, we don’t utilize it in crawling either.”

Google mostly utilizes HTTP/1 for web crawling. Googlebot supports HTTP/2 however just uses it when there’s a clear benefit over HTTP/1.

Assistance for HTTP/3 is likely a long method off. Sites that select to embrace it early will not see a direct improvement in search rankings, Mueller explains:

“In terms of efficiency, I believe the gains users see from using HTTP/3 would not be enough to considerably impact the core web vitals, which are the metrics that we use in the page experience ranking factor. While making a quicker server is constantly a good idea, I question you ‘d see a direct connection with SEO only from utilizing HTTP/3. Similar to how you ‘d be hard pushed to finding a direct connection to utilizing a much faster type of RAM in your servers.”

Mueller offered a similar response when inquired about HTTP/3 in December 2021.

However, he suggested HTTP/3 might “potentially indirectly” affect core web vitals.

Mueller sounds more confident now in saying that there’s no impact.

Hear his reaction in the video below:

Included Image: SteafPong88/Best SMM Panel