Experiment: Do LinkedIn Pods Work? (Or Are They Mostly Embarrassing?)

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This previous November, I chose to do an experiment. I wanted to see if LinkedIn pods really worked or if they were just a waste of time.

For those of you who don’t understand what a LinkedIn pod is, it’s generally a group of people who consent to like, comment and engage with each other’s posts. The theory is that by doing this, your content will be improved by the LinkedIn algorithm. So, I chose to join a few pods and test it out for myself.

I’m not always an established LinkedIn believed leader with countless fans, however I publish about my composing work on a fairly regular basis and have actually even gotten a few customers through LinkedIn. So a few more fans and engagements with my posts definitely would not hurt.

Here’s what I learned from my experience with LinkedIn pods.

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What is a LinkedIn pod?

Let’s start with the basics.

A LinkedIn pod, frequently called an engagement pod, is a group of individuals who have agreed to connect and engage with each other’s material on LinkedIn. The idea is that by being in a pod, you’ll have the ability to increase your connections and, as a result, your opportunities.

In an engagement pod, members accept like, comment, share, and respond to each others’ posts on a regular basis. Frequently, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can view and communicate with it.

Many engagement pods work on the principle of reciprocity. So, if you want people to like, comment, or share your content, you’ll require to do the very same for them.

Why utilize an engagement pod on LinkedIn?

Engagement pods are stated to be handy due to the fact that they can:

  • Amplify the reach of your content
  • Help you get more engagement on your content (likes, comments, shares)
  • Deal extended networking chances
  • Engage employees to support your brand name

The theory is that LinkedIn prefers posts with more engagement, so if you can get more likes and comments, your post will perform much better.

This is specifically essential because the LinkedIn algorithm divides content on the platform into three types:

  1. Spam: Posts with bad grammar, a lot of hashtags, or accounts that publish too often might be marked as spam.
  2. Low-grade posts: Posts that do not follow finest practices, or don’t get enough engagement, will be identified “low-quality.”
  3. Top quality posts: Posts that are simple to check out, encourage concerns, and include strong keywords will be identified top quality and, therefore, will be shown to more users on LinkedIn.

The question is: is engagement enough to make a post “top quality” in the eyes of the LinkedIn algorithm? I set out to put this idea to the test.

How to join a LinkedIn pod

There are a couple of various ways to sign up with a LinkedIn engagement pod.

Initially, you can begin your own pod by creating a group message thread with LinkedIn users you wish to pod with. We’ll call this a manual LinkedIn pod.

Second, you can use LinkedIn-specific pods, where you join LinkedIn groups focused on producing pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones associate with your industry.

There are likewise third-party apps like lempod particularly developed for automating LinkedIn engagement pods.

Finally, LinkedIn pod groups exist on other social media sites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verification and different other pods on platforms like Telegram.

Method

I experimented with all four types of engagement pods to see which ones worked best. I used a various LinkedIn post for each technique so that I could accurately track any differences in engagement across approaches.

Here’s a breakdown of that procedure.

Handbook pods: I utilized a post on scheduling Buy Instagram Verification reels.

Prior to the experiment started, I had 12 likes, 487 impressions, 0 shares, and 2 comments.

LinkedIn-specific pods: For this technique, I utilized a post I ‘d shared on recession marketing

. Before the experiment began, I had 5 likes, 189 impressions, 1 share, and 2 remarks

.

Automated LinkedIn pods:

I utilized a post I wrote for Best SMM Panel on social networks share of voice. Prior to the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 remarks. Cross-platform LinkedIn pods: I was unable to join any cross-platform pods, so no posts were used here. Handbook LinkedIn pod technique I started by developing a manual LinkedIn pod of my own.

I selected a little group of my writer buddies (since they comprehend the research process)to pod up with. I sent them a fast message detailing the strategy and encouraged them to communicate with each other.

Thankfully, they’re all excellent sports, and I instantly began receiving a barrage of LinkedIn notifications revealing the support of my pals.

I likewise instantly discovered some new(stranger )accounts creeping my LinkedIn profile. And I even got this message from a random”LinkedIn”employee(pretty certain this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" personal message from linkedin worker "width= "620 "height="504"/ > That all occurred in simply a number of hours! LinkedIn-specific pod approach I also joined a couple of LinkedIn group pods concentrated on digital marketing and social media.

The number of members truly differed in these groups. One had over a million members, at the others had just a few lots. I chose a mix of high-member pods as well as a couple of smaller sized ones. If

vanity metrics have taught me anything, it’s that just because a great deal of individuals

remain in your circle, it doesn’t suggest they’re really focusing. Some of the pods I discovered in my search were referred to as non-active, so I kept away from those. Of all the groups I signed up with, Game of Material was the only one that appeared to have regular posts from other users. The rules of GoC were pretty easy: There is

just one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it remains relevant. Group members can then comment on the post with their LinkedIn post link and other members are meant to engage with them. As I went through the weekday post remarks, I did see great deals of people responding to comments with phrases like,”Done! Here’s my link.”When I clicked through to their posts, I could see likes and remarks from those very same group members

. So, yeah, this was working. A minimum of in terms of amassing more likes and comments.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of content

users talking about each others linkedin posts”width= “620”height= “470”/ >

I went in and did the same, engaging with published links and

commenting with my own link after I was done. And I gradually started to see engagement reciprocated on my own posts.

< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod technique I also installed the lempod extension on my Google Chrome web browser. lempod uses a digital market filled with LinkedIn engagement pods you can sign up with. I signed up with a couple of pods focused on digital marketing and social media. The first one I was accepted to was called”Material+ Social Network Marketing pod”. That appeared relevant. I immediately posted the link to my post. As soon as I shared the link, the screen opened to a big chart, with a list of people

” Members who will engage”and”Members who have actually currently engaged. ” I cross-checked the”Members who have actually currently engaged”tab with my real post. And, yep. Sure enough, those users were now revealed as brand-new likes on my post.

Within simply a few minutes, my impressions had grown from 191 to 206. I also had 6 brand-new comments. I saw this number gradually climb over the next hour.

While I was seeing lots of engagement, I wasn’t seeing any profile views, direct messages, or anything else that might suggest these users were actually thinking about my work.

Not to discuss, the engagement was being available in quick. Every 45 seconds there was another notice! Possibly LinkedIn would consider my post viral? Or, maybe it would get identified as spam.

< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notifications being available in 45 seconds apart"width="620" height= "1424"/ >

I let the automation run till I saw that every member of the pod had engaged. 2 hours later on, I had 54 likes, 261 impressions and 24 remarks! Cross-platform LinkedIn pods I did attempt joining the” LinkedIn Development Hackers “group on Buy Facebook Verification, but I was never ever approved.

It seems this group may

be non-active now. I did not discover any other active LinkedIn pods to join on other channels. Results TL; DR: Initially glance, it might look like the Automated LinkedIn pod was the most efficient pod, however I in fact believe it was the Handbook pod for reasons that I will describe below. Either way, none of the LinkedIn pods truly made a huge distinction for me or helped grow my existence on the platform substantially.

Approach Likes Remarks Shares Impressions
Manual Pod 13 3 0 507
LinkedIn-specific pod 13 6 2 364
Automated LinkedIn pod 54 24 0 261

Keep reading for more details and context on these outcomes.

Handbook pods

This seemed like the most organic, many constant technique. Because I was leveraging individuals I already knew, the comments were authentic, relevant, and sincere.

Not to point out, these individuals are in fact in my industry– indicating if my posts appear in their feeds to their connections, it may assist me network even more.

Nothing about this approach came off as spammy, though I do not understand how realistic it is to ask my buddies to do this every week.

Throughout one week, my post got:

  • 13 likes
  • 3 remarks
  • 0 shares
  • 507 impressions

LinkedIn-specific pods While this technique generated the most remarks, reactions were vague and less appropriate than those found in my manual pods. Plus, most of these individuals worked beyond my industry. So, there most likely isn’t much benefit to my content appearing in their feeds or networks.

After the weeklong experiment, my post got:

  • 13 likes
  • 364 impressions
  • 2 shares
  • 6 comments

Automated LinkedIn pods This approach certainly generated the most likes and comments. But, I didn’t see any appropriate profile gos to, direct messages, or connection demands come through. Also, while there were a lot of brand-new comments, they were all basically the same:

  • “Truly cool Hannah!”
  • “Terrific post, Hannah!”
  • “Thanks for sharing Hannah!”

To me, these vague remarks signal that none of these users really read my post (which makes sense, considering their profiles are being automated).

I can only envision that other users may see this and think the same thing. My spam alert is sounding.

After three hours, my post got:

  • 54 likes
  • 24 comments
  • 261 impressions
  • 0 shares

Cross-platform LinkedIn pods I did not gather any extra engagement from this approach.

What do the results mean?

Here are the main takeaways from my experiment.

Authentic pods have merit

There is definitely some engagement to be acquired from utilizing LinkedIn pods. Pods that are comprised of appropriate, genuine connections within your industry can certainly help to enhance your material and get you more views, likes, and comments.

Spammy pods won’t get you far

However, if you’re attempting to video game the system by signing up with pods that are full of fake accounts or that are unrelated to your market, you’re not visiting much benefit. So what if you got 50, 100, or 200 likes? They don’t indicate much if they’re originating from accounts that will never work with you.

LinkedIn pods ARE awkward

I think what struck me most about this experiment was the discomfort that featured having numerous unconnected strangers present on my posts. Sure, from a look it looks cool to have 50+ likes, however if anyone took a closer look it would be pretty obvious the engagement was spam.

Simply as I wouldn’t recommend businesses purchase their Buy Instagram Verification followers, I would not suggest they use engagement pods. Maybe, sometimes, where the pod members are hyper-relevant to your niche, it deserves it. But if it looks suspicious, possibilities are your audience will see. And the last thing you want is to lose their trust.

Focus on close, appropriate connections

If you still wish to sign up with a LinkedIn pod after reading this, the best way to use them is to join ones that pertain to your market which are comprised of connections that you can authentically engage with. By doing this, you’re getting targeted engagement that can cause valuable relationships (and, ideally, real consumers).

Here are a couple of ideas for finding the right LinkedIn pods:

  • Have a look at groups related to your market or specific niche. A lot of these will have pods related to them.
  • Ask trusted connections if they know of any excellent pods to sign up with.
  • Create your own pod with a group of similar individuals.
  • Prevent extremely spammy pods that are only focused on promoting material and not taking part in real discussions.
  • Many of all, concentrate on great, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, nothing beats putting in the work, one post at a time.

Having a hard time to get adequate engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and improving LinkedIn material– along with all your other social channels– easy, so you can invest more time producing quality content, tracking your efficiency, and finding out about your audience. Attempt it free today.

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