Ex-Googler On Featured Snippets: Google is More Reluctant To Send Users Out Into The Web

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Ex-Googler Marissa Mayer in a podcast on the topic of why Google search is so bad described that it wasn’t Google that was bad it was the Internet. Then she suggested that one of the factors for keeping users on Google is since the web isn’t constantly an excellent experience.

Ex-Googler Marissa Mayer

Marissa Mayer was employee # 20 at Google. She played essential functions in practically all of Google’s major items, including Google search, local, images, and AdWords, to name a few.

She left Google to end up being president and CEO of Yahoo! for 5 years.

Mayer was not only there at the start of Google however contributed in shaping the company, which provides her an unique perspective on the business and its thinking, to some level.

What is the Reason for Zero-Click SERPs?

Marissa Mayer appeared on a current Freakonomics podcast that was on the topic of, Is Google Becoming Worse?

In one part of the podcast she insisted that Google search is just a mirror and does not produce the low quality of the search results.

She asserted that if the search engine result are even worse that’s only because the Web is even worse.

The podcast then moves on to discuss highlighted bits, what some in the search marketing neighborhood call zero-click search engine result.

They’re called zero-click due to the fact that Google shows the information a user needs on the search engine result page so that the users receive their answer without having to click through to a site.

Google officially says that these search features are developed to be practical.

Marissa Mayer believed that another inspiration to keep individuals from clicking to a website is due to the fact that the quality of the Internet is so bad.

The podcast host began the discussion with his interpretation of what included bits are:

“One method Google has actually attempted to eliminate the overall decrease in quality is by supplementing its index of a trillion websites with some material of its own.

If you ask a simple concern about cooking or the age of some political leader or actor, or perhaps what’s the best podcast, you might see what Mayer calls an ‘inline result,’ or what Google calls a ‘highlighted bit.’

It’s a bit of text that answers your question right there on the search-results page, without any need to click a link.”

Mayer used her viewpoint that Google might be “reluctant” to refer users to sites.

She described:

“I believe that Google is more reluctant to send users out into the web.

And to me, you know, that points to a natural tension where they’re saying,

‘Wait, we see that the web sometimes isn’t an excellent experience for our searchers to continue onto. We’re keeping them on our page.’

Individuals may view that and say,

‘Well, they’re keeping them on the page because that assists them make more money, gives them more control.’

However my sense is that current uptick in the number of inline results is because they are concerned about a few of the low-quality experiences out online.

I believe that the problem is really difficult.

You might not like the manner in which Google’s fixing it at the minute, however given how the web is altering and progressing, I’m uncertain that the old method, if reapplied, would do as well as you ‘d like it to.”

What Is the Inspiration Behind Included Snippets?

The factor Google gives for supplying highlighted bits in the search results page is that they are convenient for users.

Google’s assistance documents explain:

“We display featured snippets when our systems determine this format will assist individuals more easily find what they’re seeking, both from the description about the page and when they click the link to read the page itself. They’re particularly practical for those on mobile or searching by voice.”

Marissa Mayer’s opinion matters due to the fact that she played an essential role in forming Google, from Search to AdWords to Gmail.

Undoubtedly she’s only providing her viewpoint and not stating a truth that Google is reluctant to send out traffic to websites due to the fact that the quality of the Web is bad.

But could there be something to her observation that Google is just a mirror which websites today are not very good?

Think about that in 2022, there were 8 officially acknowledged Google updates.

Of those 8 updates, 6 of them updates were spam updates, handy material updates and item review updates.

Most of Google’s updates in 2022 were created to remove low quality web material from the search results page.

That focus on removing low quality sites lines up with Marissa Mayer’s view that the Internet today is full of poor quality content.

The history of Google’s algorithm updates in 2022 complies with Marissa Mayer’s observation that web material is bad which it impacts the quality of search results.

She said that she gets a sense that Google might be “concerned about some of the low-quality experiences out online,” which is among the reasons why it might be “reluctant” to send traffic to websites.

Could Marissa Mayer be stating out loud what Googlers might not state in public?

Citation

Listen to the Freakonomics podcast here

Is Google Getting Worse?

Included image by Best SMM Panel/Koldunov